About FuelU

AI-powered meal planning built around your real life.

Our mission

Most people know roughly what they should eat — but turning that knowledge into a concrete, realistic meal plan every week is genuinely hard. FuelU removes that friction. You tell us your goals and preferences, and we generate a personalised meal plan that fits your life — Simple home cooking, Fancy weekend meals, or Gourmet restaurant-quality dishes.

Nutrition advice shouldn't be one-size-fits-all. Our goal is to make accurate, personalised nutrition planning accessible to everyone — not just people who can afford a full-time dietitian.

What FuelU does

AI meal plans — personalised to your calorie targets, macro goals, dietary preferences, and cooking style.
Food diary & macro tracking — log meals by barcode scan, AI photo recognition, or search across 2M+ foods from USDA, Open Food Facts, and NZFCD.
Nutritionist marketplace — connect with verified nutritionists and dietitians who use FuelU to manage clients and deliver meal plans.
Activity integration — sync Strava to automatically adjust calorie targets based on your actual training load.

Our data

Nutrition accuracy matters. FuelU sources food data from the USDA FoodData Central, Open Food Facts, New Zealand Food Composition Database (NZFCD), and FSANZ AUSNUT. Every calorie and macro number is traceable back to a verified public database.

For nutrition professionals

FuelU is also a practice management platform for nutritionists and dietitians. Manage clients, create and assign meal plans, track progress, run group programs, and grow your practice — all from one place.

Learn about FuelU for professionals →